Media Marketing

Game 8
Extreme sports challenge game, bringing skateboard, BMX and scooters into the same locations. Players can choose their mode of transport and the level of difficulty. Can be played individually/or split screen as two player game. All locations are based on real places across the world, loved by extreme sports fans.

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.

Title: Extreme Riders

Target audience;

70% male 30% Female

7-14 Years Old

Online Game Lovers

 

Platform: This game is going to be on the PC, it will be on ‘Miniclip’ and ‘Agames’. This is because they are 2 of the most famous game sites younger children go on.

 

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

 

A: How will you create marketing materials that attract audience attention to the game?

We will have 5 different posters of the top 4 extreme and exotic places and a poster of all 4 places on each quarter. Our poster would also have dark mysterious colours like red/black to create danger and adventure.  

 

I: How will you generate audience interest?

We are going to create interest by putting it on the homepage of ‘Agame’ and ‘Miniclip’ 1 week before the game is launched to create interest and get our target audience talking about it.

 

D: How will you stimulate audience desire to buy the game?

We are going to have a TV advert showing the extreme danger and the adventure that comes with this game as a result creating desire and need to go play the game.

 

A: How will you promote audience action?

We will promote the audience action by including famous extreme celebrities like ‘Tony Hawk’. Top 10 scores gets to meet and play with tony hawk and other extreme sportiest.