Media Marketing

Game 8
Extreme sports challenge game, bringing skateboard, BMX and scooters into the same locations. Players can choose their mode of transport and the level of difficulty. Can be played individually/or split screen as two player game. All locations are based on real places across the world, loved by extreme sports fans.

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.

Title: Extreme Riders

Target audience;

70% male 30% Female

7-14 Years Old

Online Game Lovers

 

Platform: This game is going to be on the PC, it will be on ‘Miniclip’ and ‘Agames’. This is because they are 2 of the most famous game sites younger children go on.

 

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

 

A: How will you create marketing materials that attract audience attention to the game?

We will have 5 different posters of the top 4 extreme and exotic places and a poster of all 4 places on each quarter. Our poster would also have dark mysterious colours like red/black to create danger and adventure.  

 

I: How will you generate audience interest?

We are going to create interest by putting it on the homepage of ‘Agame’ and ‘Miniclip’ 1 week before the game is launched to create interest and get our target audience talking about it.

 

D: How will you stimulate audience desire to buy the game?

We are going to have a TV advert showing the extreme danger and the adventure that comes with this game as a result creating desire and need to go play the game.

 

A: How will you promote audience action?

We will promote the audience action by including famous extreme celebrities like ‘Tony Hawk’. Top 10 scores gets to meet and play with tony hawk and other extreme sportiest.

 

 

 

Name of game: Assassin Creed 4 Black Flag

Release date: October 29th 2013

Institutions behind the game (game studio/publisher): Ubisoft 

What print adverts were used to advertise the game?Find examples:

 
What key conventions of print adverts can you find on the example you have chosen? Product name?Font? Slogan? Central image? Colour?- They all have the product name and 3 pictures of the main characters, this game was already well promoted by the players and people who read the book that it doesn't need slogans. The colours are dull and mysterious which is the main concept of the game. Th central image is of the protagonist 'Edward'. On the cover is also 'black beard' which is also a pirate, and Edwards right hand man.   

Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game?- 

• "without a doubt the best game in the series in a while. It could very well do without assassins and the story has a few hiccups" This is a positive review suggesting it is better than all the other assassin games.
• "If a great adventure is what you’re looking for, Assassin’s Creed IV: Black Flag can be easily recommended. " This is also a positive review because he talks about how adventurous the game is suggesting that the game interacts with the players.
• "Repetitive as hell, terrible controls, boring story. I have honestly not played such a terrible game since the first Assassin's Creed." This is a negative review suggesting that the game was boring.

Did your game feature on any videogame magazine front covers? 

Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.
A front cover features on a magazine is successful in romtingthe game because more people see and are more aware of it. it also helps the game promote itself. Making the game knowledge more available to the players.


Broadcast
Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.-

This is effective because it shows the true adventure if the game and the background music and the degetic sounds of violence would intrigue alot of male teenagers. This helps promote the game because it shows the actions and adventure expected from the game, making their target audience more interested.

          FIFA 14

Print
                    

FIFA14 print advert and describe how it promotes the game.- This has the release data making the buyers aware on when to buy it. The billboard says "see the next generation of FIFA" this suggests that it is better then the other FIFA's as a result promoting it making the game stand out. The print also states the time it is going to come out getting their fans excited, allowing their fan to spread the coming out date making more people aware of the new release (word of mouth). The print advert contains a 'hashtagg' which is relevant to their target audience, and allows them to spread it through social networking sites.

What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour?- The print advert contains a central image which is of messi which is thought of as one of the best players and worth just about £331 million, which is allot more than other players. The print advert also contains the slogan which is "see the next generation of FIFA" the font also varies and gets bigger as it gets to the product name "FIFA". The print has the publisher and the developer in the other corner making it look familiar. the colours are white and grey the same colours of the cover of the game FIFA14. 

Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review

• "FIFA 14 rocks!!!!! Its the best football game till date. Much more realistic features, improved gameplay than FIFA 13.Awesome game play" This one is positive it purely talks about how goo the music video is.

• "This is the best version so far, but also the less innovative. It feels like EA Sports is absolutely focused on next gen consoles, so there are few additions here." This one is also positive but states what they think 'EA' can improve.

• "FIFA 14 is the worst FIFA of the franchise,the headed goals overpowered transform the game in a garbage" This one is a really objective comment against FIFA's development and false advertisement. 

Why are magazine reviews effective in promoting the game to FIFA14's target audience?- FIFA14 is promoted in most teenage boy magazine and they dedicated a whole page to it. Its also has twitter and Facebook pages making them available to their target audience. The more people talk about the more people know about it, therefore spreading the word about the game.  

In your opinion, is print or e-media more effective in reaching the FIFA14 target audience?- Print is really effective in meeting their target audience because it creates more awareness to teenagers, whereas e-media requires search.

Broadcast

Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience?- It has really inspirational music in background along with screaming from the crowd. This can make their target audience feel involved and makes the game more realistic. 

Why is Lionel Messi driving the van?- 

How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?

Why is there a combination of famous footballers, celebrities and regular people in the advert?

Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert?

Why is the trailer effective in promoting the game?

E-media

Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?

How many 'likes' has the FIFA14 Facebook wall had?

Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.

Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.

What is the FIFA14 Twitter hashtag?

What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.

Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.

Magzine so far...

Our task today was to bring these words to life give it characteristic and personality. I did this for mistake by putting a line through it and making the letter unequal, for falling I arranged the letters so it looked like it was 'falling' from a balcony, for Madness I put the words all over the place creating a mess and confusion, for Globe I arranged the letters so it looked like it was about to form a circle, and I used the earth instead of an 'O' to create for effect and to make it look good. Finally for Emperor I made it bold capital letters and straight so it looked important.  

camera shots

Medium Shot
This is a medium shot, only his head to his waist is visible; this makes the viewers focus on the background which in this case is of a wall suggesting that it is in a secret location automatically creating a urban, street risky atmosphere. Virmal as the drug dealer receives a call from Fasih wanting to buy drugs.  

Close Up Shot
This close up shot allows the viewer to focus on the facial expression so they can create there own perception of what they think is going on. Fasih calling a drug dealer (Virmal) so he can buy some drugs.

Long Shot
The long shot shows the background and also people from head to toe. This picture shows Virmal and Fasih making the deal . 

Medium Shot
this medium shot shows the background showing it is in an isolated/ secret location. This shows fasih and Virmal completing their trade and them departing from each other, leaving Virmal with a phone call to make more deals.  

Winter?......

My Winter Themed Bowl.....

I chose to make my fruit bowl winter themed. I achieved this by putting at lot of cool blue colours and adding some dark blue to represent ice. I used light colours like white to represent  snow also I used grey to represent the colour of the cloud when it is about to rain.